

INTENSE IMPACT
Role: Designer, sole
Advisor: Kevin Shankwiler
Duration: 5 Weeks
Prompt: Design a writing utensil in the image of another brand.
BRAND
ANALYSIS
HIGH RISK,
HIGH REWARD

Intense...
PRODUCES WINNERS
WITH A SINGLE-MINDED DRIVE AND FIERY PASSION FOR THE EXTREME.
SIGNATURE ELEMENTS
VISUAL WEIGHT
ROUGHNESS
BOLD GRAPHICS
ANGULARITY
Original Intense M1, via pinkbike.com

Modern Intense M1, via intensecycles.com

ITERATION




CONSTRUCTION


EXPLODED VIEW

FINAL RENDERING

3D PRINTED PROTOTYPE



Unscrew for robustness with easy disassembly & ink replacement



